Binary
Binary.com is one of the oldest and most respected names in online binary trading. Customers can trade currencies, indices, commodities, and synthetic indices 24/7. The most flexible pricing and the most comprehensive suite of products available.
Client
Binary
Based in
Hong Kong
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The challenge
This proposal presented to Binary in 2017 and 2020, is a compilation of a research process with current clients and future investors who make transactions through the website. In a detailed analysis, we detected that most new users did not know how to create Binary accounts. From this, a redesign of the website was carried out analyzing all the data collected, devising a new look for the website and testing with the new proposal, which was a success for the company.
