TUL
It is a technological startup that, through an application, digitizes the distribution of supplies to construction materials stores, related businesses and individuals, with a wide variety of products in the catalog with presence in Colombia, Mexico and Brasil. It also offers the best prices and the easiest way to place orders.
The challenge
As a UX/UI Designer I collaborate closely with other professionals, such as user researchers, data analysts and developers, to ensure that the design meets business objectives and user expectations. My work involved creating wireframes, interactive prototypes, and visual designs that optimize usability and user satisfaction. Additionally, I performed user experience testing and analysis to identify areas for improvement and ensure the final product is highly usable and engaging. I was also part of the MVP Lab team where we generated experiments based on hypotheses and then proceeded to validate them with our clients and thus knowledge their real need.
